Iris Nagtegaal
![]()
Function: Panel manager
Iris studied at the Amsterdam Fashion Institute, and then at the Hallo academy for conceptual thought, as a postgraduate. During her study and after it, she roamed the world and had various jobs in the trend and lifestyle industry.
Iris is a real people person, and has been using these qualities as a target group specialist at valsplat since June 2008. She sees to it that test users in each research really are the right people. Iris rises to the challenge of tracking down the most diverse variety of users: fanatic cake bakers, treasurers, starter investors, bachelor voters, experienced interior designers, online vacation bookers or frequent museum visitors, to name but a few.

