• Usability test
• Eye tracking test
• Expert review
• Concept test
• Context and needs research
• Card sorting
• Usability Metrics
• Playability research
• Overview of methods

Usability research and advice

Usability research improves the success of your website (and similar products). There are many ways of doing that and we help you to choose the right method. Usability is more than just a topping: if the basis is not right, the end result will be no good. That's why we like to be involved from the beginning.

The way to success (for many of our customers).

A successful website meets a need. A site that solves a problem or makes something possible. That’s intuitive. But how do you manage that?

1: Get to know your target group.

You have a business case or a gap in the market. You want your target group to recognize and understand your idea and be able to use it? Why should you take a gamble in the dark or have endless conferences about it. Test your ideas with the target group.

• Research into Context and requirements gives more insight into the target group and what they want to achieve (with your website). Perhaps they'll change your mind completely.
• A concept test is suitable for evaluating sketches of your ideas. You can compare a number of variants and develop the best ideas further.

2: Test your designs.

The idea is taking form, your questions become more and more specific: Do people understand the order process? Is the navigation logical? Do people understand the language? As soon as the paint is dry and the code rock solid,, changes are a lot more costly. So it's time to test!

• Users tell you in card sorting how they would group content. In their own words, so you learn their language too. Good input for the ideal navigation.
• A usability test teaches you whether users can deal with the site. The site doesn't have to be finished. If the basis works, you will learn enough.

3: Dotting the i's and crossing the t's.

The site is now almost ready, or has even been online for a little while. By continually evaluating it and listening to users, you’ll continue to optimize the site.

• A usability test is a logical step. By observing users well you learn where it could be improved. And we help you to think about how.
• You see exactly where users gaze in eye tracking research. And where they don't. That helps you understand their behavior better and therefore to get all the details right.
• You can measure everything that visitors do on a website. But figures don't tell you absolutely everything. We look at the whole user experience with usability metrics.