• Usability test
• Eye tracking test
• Expert review
• Concept test
• Context and needs research
• Card sorting
• Sitemap test
• Usability Metrics
• Playability research
• Overview of methods

Card sorting

Is everything on the website really in place? And are visitors and you talking the same language? Visitors group information for your website using card sorting. That can inspire you and give you insight into the ideal information structure.

Where does what go?

Card sorting shows you where visitors expect to find information on your website. What goes together? And what do they call these information groupings?

You can apply card sorting to test an existing layout, or to think up a new layout. By combining card sorting with a concept test, you learn in good time whether the layout will work or not. That saves time and money, and results in happy visitors.

How does card sorting work?

Real visitors, real language.

Together we look at your visitors' profile. We see to it that the right people are invited. That's important, because each target group speaks its own lingo. 'Approach' means something different to a project manager as opposed to a pilot.

Making groups, giving names.

Together, we choose your website's most important topics. We present these to test users. They group the topics according to their own preference. And describe each grouping in their own words.

Calculating relationships, determining structure.

We count how often topics were placed together in one group. This determines the relationship between the different topics. Strong relationships mean that they go together, according to the target group.

We compare the words test users use to describe their groupings. This gives insight into the language of your target group.

We show in our report which information belongs together, according the target group. And we tell you which terms are best to use. This helps you when defining the information structure, your menus, or when tagging information.

Discussing the result, getting going.

We're eager to explain our report. So that everything is 100% clear. And if you like, we can tell you all about the statistical analysis. For that's quite complex actually.

By discussing the results of the research with each other, we arrive at good ideas for your website's layout.