• Usability test
• Eye tracking test
• Expert review
• Concept test
• Context and needs research
• Card sorting
• Usability Metrics
• Playability research
• Overview of methods

Usability Metrics

Any idea why visitors view so few pages? Why do they click on that one link, but never on the other one? And how satisfied are they with your website? We compare figures on website use with figures on user experience in usability metrics research.

Figures on use and conversion.

We collect all the figures on a website's performance. From very general (bounce rates or the number of purchases) to very specific (such as the position of a mouse click). This gives a picture of what users do on your website.

Only these figures don't say why users do what they do, and what they think about it. If you limit yourself to these figures, you may draw the wrong conclusions.

Figures on the user experience.

In addition to the figures on use you'll want to know what influences a visitor's experience. Positive and negative. And from the first impression to intensive use.

Usability metrics research by valsplat gives a detailed and reliable picture of both the use and the appreciation of your website. We look at how visitors navigate through the site and ask questions about their expectations and experiences before, during and after this. Thus you can compare various topics (A/B or multi-variation testing) or improve the existing topic.

How does a usability metrics test work?

From one page to a complete website.

A usability metrics test is an online research. That doesn't mean that the website has to be up and running. It is quite possible to carry out a usability metrics test with images of pages alone.

We record everything the visitors do during the test. These figures are so detailed that we even know the exact position and the time of each mouse click.

Many suitable test users.

Together we determine what and how many people to invite for the research. This varies from 50 to 500 persons (or more where necessary). We see to it that we get the right people, through good screening. This guarantees a reliable picture of the use and appreciation of your website.

Clear reporting, concrete recommendations.

We analyze the figures and draw conclusions that we can back up. We make concrete recommendations that not only help you choose the best design, but also lay the stepping stones for further improvement. You'll have our report in your hands within two weeks. We're keen to present this to you. Then we can discuss our recommendations with everyone involved. This can only make them clearer and sharper.